Redesign of SCAD MOA website. The website was redesigned to have a more colorful feel and an easier navigation. It was designed on Photoshop and then coded using CSS and HTML on Dreamweaver. The process to define the overall look included creating personas that would access the website, moodboards, looking for images and developing color palettes that would be the right fit. We also included Brandon grotesque as a secondary typeface to SCAD’s preferred Gotham.
Process:
